CASE STUDY
EN Carrefour Drive
MOBILE ACTIVITIES
An avalanche of fun with the Carrefour Drive game !
Carrefour Drive wished to set-up an activity for February, only accessible from their app.
Solutions used by Relatia
Challenge us !
INCREASE THE NUMBER OF DOWNLOADS ON THEIR APP
To entertain and increase the number of app users, Carrefour Drive established an activity only available in February and from the app. Simple and entertaining, the activity in HTML5 was the perfect format to entertain users and promote the app.
The package was built using two steps: Instant wins and a great final draw at the end of the game. Created by Relatia, the aim of the game was to win the loyalty of customers and promote the use of the app. As the activity was only available on the app, Carrefour Drive managed to incentivize customers to download it and use it, while handing users gifts for doing so.
~40%
OF PHONE USERS
Clicked on the activity as soon as they saw it
Html5
IDEAL FORMAT
to entertain phone users and promote the app.
+35%
OF PHONE USERS TOOK PART AT LEAST TWICE !
