CASE STUDY
AN EFFICIENT MOBILE CRM PROGRAM !
Launched in Spring 2016, the new app La Redoute was created as an inspirational tool for fashion and interior design. It is personalized according to users’ hobbies.
Summary of an efficient guidance for more than 1 year in the creation, set-up and analysis of its Mobile-CRM program.
Challenge us !
ENHANCE YOUR USERS’ EXPERIENCE
The M-CRM program offers La Redoute’s market news innovative campaigns, which explore the diversity of push notifications. Moreover, it allows a guidance at peak times such as : each start of the school year, Black Friday, end of the year rewards… Everything is thought for in order to simplify the users’ experience ! Creating a scenarized tunnel to welcome new app users, is the new #on-boarding challenge set-up by La Redoute and Relatia.
Each campaign is created to measure the operations’ performance : tracking integration / A/B testing / hourly variation / control population / history segments. Relatia also offers to complement the activity program by recurrent events ! Going from « Soirées Magic’ » to the activity « 7 Jours Ultra Privés », the activities established for the events are created using mobile-CRM tools (without changing the original parts, or updating the app).
x3
OF USE
(Opening from the App)*
75%
OF “LOYAL USERS”
On the new installations launched by the Pixmail by Relatia tool
x3
OF INCREASE IN THE TRANSFORMATION RATE
(Sales – Volume of orders filled after the display of the new Welcome Pack)
(*vs. Control Population – Study created from the number of orders filled analysed by La Redoute).
