EN 3 Suisses

CASE STUDY

MOBILE CRM :
CREATE A BUZZ & ENTERTAIN!

The app 3 Suisses celebrates the success of Pokemon Go with Relatia

The solution used by Relatia

 Challenge us !

At one with its 100% digital strategy and at the launch of Pokemon Go in France, on the 1st of August 2016, 3 Suisses inaugurated its new game “Catch them all!”. 3 Suisses has been able to adapt to the outburst of “Pokemon Go” and add to the excitement. The game allowed its customers to chase vouchers for 10 days as 5000€ were divided in 400 vouchers all around France. The game worked in the same way as «Pokemon Go»: users were geolocalized and the game would recognize points of interest such as Cinemas, Train Stations, Undergrounds, Public Squares… in order to play.

Created by Relatia’s teams, the game “Catch them all!” generated a lot of enthusiasm as the world phenomenon was occurring! The realization of the game took only 10 days thanks to our competitive game templates! A way of incorporating the game, inside the existing 3Suisses app. The “trainers” were able to play for free and be a part of the final draw in order to attempt to win the “Trainer’s Pack” in partnership with the brand JOJU. The brand gave a selection of its collection “Capsule Pokemon Catcher”.

REACTIVITY

Express creation in only 10  working days

100% MOBILE

A 100% mobile phone experience, at the heart of the global phenomenon

GEOLOCALIZED

Personalized user experience using geolocalization