CASE STUDY
EN Air France
IN-APP ACTIVITIES
Create a better user experience : Air France bets on an innovative and performant activity program on mobile !
Solutions used
Challenge us !
AN ENJOYABLE & PERFORMANT ACTIVITY
Air France wanted to try out new formats in order to increase the clarity of their package and reservations for their offers “Top departures”. Air France’s offers “Top departures” happened on one day only, where 7 destinations were at exceptionally low prices when booked. The campaign was made up of two distinct activities in order to increase the visibility of the offer:
- Campaign « teasing » from D-5 to D-1 : Set-up of a Smartbanner “timer” in the app, offering the users to set an alarm to avoid missing the offer on the day.
- On the day : Set-up of a “scratching” Smartbanner to advertise the campaign in the app for all users browsing the app on the day.
A/B tests were taken on dynamic intersticials, in order to maximize the purchasing strategies depending on the efficiency of each creative suggestion, and only keep the most performant one. Following these A/B tests, Air France realized that there were 16 more Points on iOS & 19 more Points on Android with Relatia’s smartbanners (scratching) compared to more classical intersticials.
Using the Smartbanners technology, Relatia makes the best out of customers’ relations with an innovative and effective activity program ! As they were using Smartbanners (Touchscreen/ scratching/ gyroscope), AirFrance managed to take advantage of the innovativeHTML5 smartphone features. Simple and innovative, an interstitial advert pops up on top of the website. The perfect format to advertise apps, offers or services.
16
MORE POINTS ON IOS
With Relatia’s SmartBanners (scratching) as opposed to « classic » interstitials
+40%
CLICK RATE
In particular due to the Smartbanners technology, Relatia optimizes the customer relation !
19
MORE POINTS ON ANDROID
With Relatia’s SmartBanners (scratching) as opposed to « classic » interstitials
CLIENT STATEMENT
