The M-CRM program offers La Redoute’s market news innovative campaigns, which explore the diversity of push notifications. Moreover, it allows a guidance at peak times such as : each start of the school year, Black Friday, end of the year rewards… Everything is thought for in order to simplify the users’ experience ! Creating a scenarized tunnel to welcome new app users, is the new #on-boarding challenge set-up by La Redoute and Relatia.
Each campaign is created to measure the operations’ performance : tracking integration / A/B testing / hourly variation / control population / history segments. Relatia also offers to complement the activity program by recurrent events ! Going from « Soirées Magic’ » to the activity « 7 Jours Ultra Privés », the activities established for the events are created using mobile-CRM tools (without changing the original parts, or updating the app).
(Opening from the App)*
OF “LOYAL USERS”
On the new installations launched by the Pixmail by Relatia tool
OF INCREASE IN THE TRANSFORMATION RATE
(Sales – Volume of orders filled after the display of the new Welcome Pack)
(*vs. Control Population – Study created from the number of orders filled analysed by La Redoute).