CASE STUDY
EN Pages Jaunes
EMAIL AND MOBILE
A targeted & responsive activity for pagesjaunes.fr subscribers.
Re-defining the editorial strategy with Relatia and offer solutions to indistrualize the pagesjaunes.fr newsletters, as well as target the subscribers’ content.
Solutions used by Relatia
Challenge us !
MAIL AND MOBILE: HOW TO MAKE THE MOST OUT OF YOUR NEWLETTERS
With more than 36 000 towns to manage, there was a real need in finding solutions to industrialize the PagesJaunes.fr Newsletter strategy and target the users’ content. Relatia has been completing this Challenge for more than 3 years! This has enabled a trusting relationship to flourish, the objective being to supply the most adapted content every week. Recasts of Newsletter offers, tests & learns and optimization since 2013.
The newsletters are “full mobile responsive” and offer the best services and locations on pagesjaunes.fr, on all reading supports such as: smartphones, computer tablets or desktops. Editorial Room/ Content management/ automatic email integration (mobile responsive)/ database and campaign management/ activity set-up via the app (eg: satisfaction barometer…)
x2
ON THE OPENING RATE
Of PagesJaunes.fr users
~100
ANNUAL CAMPAIGNS
Automatic or ponctual emails
99%
DELIVRABILITY
CLIENT STATEMENT
